Throughout our journey of creating this app, we faced numerous challenges right from the beginning. Identifying the international market and finding unique ways to showcase the beauty of Egypt as a mesmerizing travel destination were among our top priorities. We wanted to create an app that not only stood out from the competition, but also offered a truly immersive experience of Egypt to foreigners.

Some of the key challenges in designing the UX were making the app feel authentic to Egyptian culture while also being intuitively easy to use internationally.

Let me walk you through some of the UX concepts We landed on:

The home screen welcomes users with colorful photos from destinations around Egypt. It promotes a sense of adventure and discovery.

​​When browsing locations, We wanted the maps and listings to feel bright and graphic - like discovering treasures in the sand. Tapping on spots reveals vibrant details.

For activities, We included icons representing different experience types like food, culture and adventure. Users can scroll through colorful tiles.

The booking process is simple and frictionless. Users can confidently plan while on-the-go in Egypt.

And throughout, slight textures and design elements pay homage to Egyptian motifs like hieroglyphics and the skyline of Giza.